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There is no doubt about it, social media has become one of the fabrics of who we are as a society, and the Tsunami of information coming our way on a daily basis can be overwhelming at times.Social media can quickly become all things to all people meaning that one can find exactly what they're looking for at any time, anywhere, and at the stroke of a key, or swipe of a computer screen.
In the last decade, social media has grown in popularity and more importance than most companies risk management capabilities can handle. Between 2012 to 2013, the number of social network users around the world rose from 1.47 billion to 1.73 billion, an 18 per cent increase.
Why? For me personally and I'm sure thousands of others would rather find a video on how-to fix a widget then read pages of text on a web page. In my opinion, every social media strategy has to include YouTube, because of its size it has the ability to reach millions of people, which is greater than say a Facebook or Twitter.
Now, someone may think, and an alarming number of people do, since John X is not networking from the company's Y social media account but from his own, there is nothing wrong and no harm done. WRONG.
James Bore looks at Weaponising Social Media, conspiracy theories and opportunistic misinformation is misused taken from Issue 54 of the Circuit Magazine
James Bore with his articles on the Fundamentals of Cybersecurity explores Social Media Engineering taken from issue 53 of the Circuit Magazine